Casino Customer Demographics
Casino customer demographics are a crucial part of improving the customer experience. Besides analyzing the demographics of casino patrons, casinos should consider the type of games that these customers like. In addition to slot machines, casinos should consider other gaming activities, such as dining and shows. A key segment of the customer base is the entertainment-seeker, which is likely to visit frequently if the casino offers exciting entertainment. This type of gambler tends to play for fun rather than to win big money. These individuals may be leisure travelers, or they could be locals just looking to have a good time.
According to a survey conducted by the U.S. News and World Report, the average casino customer is 47 years old, has a household income of $41,000, and spends twenty to hundred dollars per visit. The majority of casino patrons are men, and about 45 percent are women. Researchers expect that the next generation of casino patrons will have a college education and be younger and carefree. But a few things remain the same: casino patrons still want instant gratification.
Casino customer demographics vary widely across the world. For instance, Las Vegas has an international clientele, while Atlantic City attracts locals. Casino employees from different cultures and educational backgrounds are also present in these cities. Casinos can target a specific demographic by offering appealing incentives, such as free bonuses for registration and attractive loyalty programs.